At the New York Festivals, one of the three major international advertising festivals, PlugLink’s departure notification clock won one Bronze Award, two Finalist Awards, and three Shortlist Awards.

The New York Festivals, held in the United States, the world's largest advertising market, is considered one of the three major international advertising festivals along with the Cannes Lions and Clio Awards. In the 2024 New York Festivals, only three works from South Korea received the main awards, following a rigorous and in-depth judging process.

The PlugLink departure notification clock campaign addresses the issue of extreme parking space shortages in South Korean apartments, which has led to opposition against expanding electric vehicle charging areas. The campaign presents an idea to alleviate the difficulties faced by residents due to these space constraints. The New York Festivals, held in the United States—one of the world’s largest advertising markets—is considered one of the three major international advertising festivals along with the Cannes Lions and Clio Awards. In the 2024 New York Festivals, only three works from South Korea received the main awards after a rigorous and in-depth judging process.

In particular, the campaign was highly praised in the Outdoor category for resolving conflicts caused by double parking between neighbors through the innovative concept of the departure notification clock, which introduced a new order and culture while also serving as a medium for brand promotion. Additionally, the campaign received acclaim in the Direct & Collateral and Small Budget/Big Idea categories for achieving significant results with a simple idea on a limited budget.

▲ Pluglink / Ideot

Title: PARK O'CLOCK

Entry: PLUGLINK / IDEOT (PLUGLINK, Seoul / IDEOT, Seoul)

Brand: PLUGLINK

Awards: Bronze - Outdoor, Finalist - Direct & Collateral, Finalist - Small Budget/Big Idea